I have been a featured blogger on SmartDataCollective.com almost as long as I have been a blogger. SDC.com is Social Media Today’s community site, focussed on all aspects of Business Intelligence, Data Warehousing and Analytics, with a pinch of social media thrown in to the mix.
Brian Roger, the SDC.com editor, was recently kind enough to interview me about my career in BI, the challenges I have faced and what has helped to overcome these. This interview is now available to listen to as part of their Podcast series – click on the image below to visit their site.
SmartDataCollective.com Intervew
I would be interested in feedback about any aspect of this piece, which I am grateful to Brian for arranging.
Social Media Today LLC helps global organizations create purpose-built B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects they most want to reach. Social Media Today helps large companies leverage the enormous power of social media to build deeper relationships with potential customers and other constituencies that influence the development of new business. They have found that their primary metrics of success are levels of engagement and business leads. One thousand people who come regularly and might buy an SAP, Oracle or Teradata system some day is better than a million people who definitely won’t.
Social Media Today LLC, is a battle-tested, nimble team of former journalists, online managers, and advertising professionals who have come together to make a new kind of media company. With their backgrounds, and passions for, business-to-business and public policy conversations, they have decided to focus their efforts in this area. To facilitate the types of convresations that they would like to see Social Media Today is assembling the world’s best bloggers and providing them with an independent “playground” to include their posts, to comment and rate posts, and to connect with each other. On their flagship site, SocialMediaToday.com, they have brought together many of the most intriguing and original bloggers on media and marketing, covering all aspects of what makes up the connective tissue of social media from a global perspective.
A wonderful writing. Thank you.
When it comes to , I think the most interesting question is indeed how a product performs when launched. One of the key aspects to BI is the ability to measure performance and determine what future investments/changes should be.
Thanks for the comment Dean.
Did you leave something out at the beginning?
Peter
I was trying to say “when it comes to business intelligence” and included a link.
I also liked how you assessed the company needs by “filling in the gaps” with business intelligence. Sometimes businesses are performing ok, but there are areas where they can improve and BI solutions can have that impact (probably the best ROI as well).
Thank makes sense now – thanks for the input.
Peter