Another social media-inspired meeting

Lights, camera, action!

Back in June 2009, I wrote an article entitled A first for me. In this I described meeting up with Seth Grimes (@SethGrimes), an acknowledged expert in analytics and someone I had initially “met” via Twitter.com.

I have vastly expanded my network of international contacts through social media interactions such as these. Indeed I am slated to meet up with a few other people during November; a month in which I have a couple of slots speaking at BI/DW conferences (IRM later this week and Obis Omni towards the end of the month).

Another person that I became a virtual acquaintance of via social media is Bruna Aziza (@brunoaziza), Worldwide Strategy Lead for Business Intelligence at Microsoft. I originally “met” Bruno via LinkedIn.com and then also connected on Twitter.com. Later Bruno asked me for my thoughts on his article, Use Business Intelligence To Compete More Effectively, and I turned these into a blog post called BI and competition.

bizintelligence.tv - by Bruno Aziza of Microsoft

We have kept in touch since and last week Bruno asked me to be interviewed on the bizintelligence.tv channel that he is setting up. It was good to meet in person and I thought that we had some interesting discussions. Though I have done video and audio interviews before with organisations like IBM Cognos, Informatica, Computing Magazine and SmartDataCollective (see the foot of this article for links), these were mostly a while back and so it was interesting to be in front of a camera again.

The bizintelligence.tv format seems to be an interesting one, with key points in BI discussed in a focussed and punchy manner (not an approach that I am generally associated with) and a target audience of busy senior IT managers. As I have remarked elsewhere, it is also notable that the more foresighted of corporations are now taking social media seriously and getting quite good at engaging without any trace of hard selling; something that perhaps compromised the earlier efforts of some organisations in this area (for the avoidance of doubt, this is a general comment and not one levelled at Microsoft).

Bruno and I touched on a number of areas including, driving improvements in data quality, measuring the value of BI programmes, using historical data to justify BI investments (something that I am overdue writing about – UPDATE: now remedied here) and the cultural change aspect of BI. I am looking forward to seeing the results. Watch this space and in the meantime, take a look at some of the earlier interviews that Bruno has conducted.
 


 

Other video and audio interviews that I have recorded:

 

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