Industry luminary Neil Raden, founder of Hired Brains, has weighed into the ongoing debate about Business Analytics vs Business Intelligence on his Intelligent Enterprise blog. The discussions were spawned by comments made by Jim Davis, Chief Marketing Officer of SAS, at a the recent SAS Global Forum. Neil was in the audience when Jim spoke and both his initial reaction and considered thoughts are worth reading.
Neil’s blog article is titled From ‘BI’ to ‘Business Analytics,’ It’s All Fluff.
Neil Raden is an “industry influencer” – followed by technology providers, consultants and even industry analysts. His skill at devising information assets and decision services from mountains of data is the result of thirty years of intensive work. He is the founder of Hired Brains, a provider of consulting and implementation services in business intelligence and analytics to many Global 2000 companies. He began his career as a casualty actuary with AIG in New York before moving into predictive modeling services, software engineering and consulting, with experience in delivering environments for decision making in fields as diverse as health care to nuclear waste management to cosmetics marketing and many others in between. He is the co-author of the book Smart (Enough) Systems and is widely published in magazines and online media. He can be reached at firstname.lastname@example.org.
I also have featured an earlier piece that Neil wrote for BeyeNETWORK in “Can You Really Manage What You Measure?” by Neil Raden. You can find Neil’s thoughts on a wide range of technology issues in many places on the web and they are always recommended reading.
Other Intelligent Enterprise articles referenced on this blog may be viewed here.