More thoughts on BI in the Economic Crisis – this time from Forrester Research

zdnet-small forrester

At this rate I am going to have to create a “BI and the economic crisis category”. In this latest article on ZDNet, James Kobielus from Forester Research explores whether the BI market is really recession-proof.

Rather than making generalisations, James considers the potentially diverging fortunes of different players with different product sets. He highlights the benefits of having functionality that extends beyond traditional “core BI” areas and of strong customer relationships; either mediated by the BI vendor’s own professional services organisations, or strong ties with the major consultancies. A final differentiator that James identifies is strength in the growth area of business analytics.

The article is a thoughtful and insightful one, which I would recommend reading.
 


 
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

James Kobielus serves Information & Knowledge Management professionals. He is a leading expert on data warehousing, predictive analytics, data mining, and complex event processing.

ZDNet is part of CBS Interactive.
 

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