Peter Thomas – Award-winning Business Intelligence and Cultural Transformation Expert

		The Data Warehousing Institute (TDWI™) 2.0

As is frequently the case, I was moved to write this piece by a discussion on LinkedIn.com. This time round, the group involved was The Data Warehousing Institute (TDWI™) 2.0 and the thread, entitled Is one version of the truth attainable?, was started by J. Piscioneri. I should however make a nod in the direction of an article on Jim Harris’ excellent Obsessive-Compulsive Data Quality Blog called The Data Information Continuum; Jim also contributed to the LinkedIn.com thread.

Standard note: You need to be a member of both LinkedIn.com and the group mentioned to view the discussions.
 
 
Introduction

Here are a couple of sections from the original poster’s starting comments:

I’ve been thinking: is one version of the truth attainable or is it a bit of snake oil? Is it a helpful concept that powerfully communicates a way out of spreadmart purgatory? Or does the idea of one version of the truth gloss over the fact that context or point of view are an inherent part of any statement about data, which effectively makes truth relative? I’m leaning toward the latter position.

[...]

There can only be one version of the truth if everyone speaks the same language and has a common point of view. I’m not sure this is attainable. To the extent that it is, it’s definitely not a technology exercise. It’s organizational change management. It’s about changing the culture of an organization and potentially breaking down longstanding barriers.

Please join the group if you would like to read the whole post and the subsequent discussions, which were very lively. Here I am only going to refer to these tangentially and instead focus on the concept of a single version of the truth itself.

Readers who are not interested in the ellipitcal section of this article and who would instead like to cut to the chase are invited to click here (warning there are still some ellipses in the latter sections).
 
 
A [very] brief and occasionally accurate history of truth

I have discovered a truly marvellous proof of the nature of truth, which this column is too narrow to contain.

– Pierre de Tomas (1637)

Instead of trying to rediscover M. Tomas’ proof, I’ll simply catalogue some of the disciplines that have been associated (rightly or wrongly) with trying to grapple with the area:

• Various branches of Philosophy, including:
  • Metaphysics
  • Epistemology
  • Ethics
  • Logic
• History
• Religion (or more perhaps more generally spirituality)
• Natural Science
• Mathematics
• and of course Polygraphism

Given my background in Pure Mathematics the reader might expect me to trumpet the claims of this discipline to be the sole arbiter of truth; I would reply yes and no. Mathematics does indeed deal in absolute truth, but only of the type: if we assume A and B, it then follows that C is true. This is known as the axiomatic approach. Mathematics makes no claim for the veracity of axioms themselves (though clearly many axioms would be regarded as self-evidently true to the non-professional). I will also manfully resist the temptation to refer to the wrecking ball that Kurt Gödel’s took to axiomatic systems in 1931.

I have also made reference (admittedly often rather obliquely) to various branches of science on this blog, so perhaps this is another place to search for truth. However the Physical sciences do not really deal in anything as absolute as truth. Instead they develop models that approximate observations, these are called scientific theories. A good theory will both explain aspects of currently observed phenomena and offer predictions for yet-to-be-observed behaviour (what use is a model if it doesn’t tell us things that we don’t already know?). In this way scientific theories are rather like Business Analytics.

Unlike mathematical theories, the scientific versions are rather resistant to proof. Somewhat unfairly, while a mountain of experiments that are consistent with a scientific theory do not prove it, it takes only one incompatible data point to disprove it. When such an inconvenient fact rears its head, the theory will need to be revised to accommodate the new data, or entirely discarded and replaced by a new theory. This is of course an iterative process and precisely how our scientific learning increases. Warning bells generally start to ring when a scientist starts to talk about their theory being true, as opposed to a useful tool. The same observation could be made of those who begin to view their Business Analytics models as being true, but that is perhaps a story for another time.

I am going to come back to Physical science (or more specifically Physics) a little later, but for now let’s agree that this area is not going to result in defining truth either. Some people would argue that truth is the preserve of one of the other subjects listed above, either Philosophy or Religion. I’m not going to get into a debate on the merits of either of these views, but I will state that perhaps the latter is more concerned with personal truth than supra-individual truth (otherwise why do so many religious people disagree with each other?).

Discussing religion on a blog is also a sure-fire way to start a fire, so I’ll move quickly on. I’m a little more relaxed about criticising some aspects of Philosophy; to me this can all too easily descend into solipism (sometimes even quicker than artificial intelligence and cognitive science do). Although Philosophy could be described as the search for truth, I’m not convinced that this is the same as finding it. Maybe truth itself doesn’t really exist, so attempting to create a single version of it is doomed to failure. However, perhaps there is hope.
 
 
Trusting your GUT feeling

© xkcd.com

After the preceding divertimento, it is time to return to the more prosaic world of Business Intelligence. However there is first room for the promised reference to Physics. For me, the phrase “a single version of the truth” always has echoes of the search for a Grand Unified Theory (GUT). Analogous to our discussions about truth, there are some (minor) definitional issues with GUT as well.

Some hold that GUT applies to a unification of the electromagnetic, weak nuclear and strong nuclear forces at very high energy levels (the first two having already been paired in the electroweak force). Others that GUT refers to a merging of the particles and forces covered by the Standard Model of Quantum Mechanics (which works well for the very small) with General Relativity (which works well for the very big). People in the first camp might refer to this second unification as a ToE (Theory of Everything), but there is sometimes a limit to how much Douglas Adams’ esteemed work applies to reality.

For the purposes of this article, I’ll perform the standard scientific trick of a simplifying assumption and use GUT in the grander sense of the term.

Scientists have striven to find a GUT for decades, if not centuries, and several candidates have been proposed. GUT has proved to be something of a Holy Grail for Physicists. Work in this area, while not as yet having been successful (at least at the time of writing), has undeniably helped to shed a light on many other areas where our understanding was previously rather dim.

This is where the connection with a single version of the truth comes in. Not so much that such either concept is guaranteed to be achievable, but that a lot of good and useful things can be accomplished on a journey towards both of them. If, in a given organisation, the journey to a single version of the truth reaches its ultimate destination, then great. However if, in an another company, a single version of the truth remains eternally just over the next hill, or round the next corner, then this is hardly disastrous and maybe it is the journey itself (and the aspirations with which it is commenced on) that matters more than the destination.

Before I begin to sound too philosophical (cf. above) let me try to make this more concrete by going back to our starting point with some Mathematics and considering some Venn diagrams.
 
 
Ordo ab chao

In my experience the following is the type of situation that a good Business Intelligence programme should address:

The problems here are manifold:

1. Although the various report systems are shown as separate, the real situation is probably much worse. Each of the reporting and analysis systems will overlap, perhaps substantially, with one or more or the other ones. Indeed the overlapping may be so convoluted that it would be difficult to represent this in two dimensions and I am not going to try. This means that you can invariably ask the same question (how much have we sold this month) of different systems and get different answers. It may be difficult to tell which of these is correct, indeed none of them may be a true reflection of business reality.
2. There are a whole set of things that may be treated differently in the different ellipses. I’ll mention just two for now: date and currency. In one system a transaction may be recorded in a month when it is entered into the system. In another it may be allocated to the month when the event actually occurred (sometimes quite a while before it is entered). In a third perhaps the transaction is only dated once it has been authorised by a supervisor.

   In a multi-currency environment reports may be in the transactional currency, rolled-up to the currency of the country in which they occurred, or perhaps aggregated across many countries in a number of “corporate” currencies. Which rate to use (rate on the day, average for the month, rolling average for the last year, a rate tied to some earlier business transaction etc.) may be different in different systems, equally the rate may well vary according to the date of the transaction (making the last set of comments about which date is used even more pertinent).

3. A whole set of other issues arise when you begin to consider things such as taxation (are figures nett or gross), discounts, commissions to other parties, phased transactions and financial estimates. Some reports may totally ignore these, others my take account of some but not others. A mist of misunderstanding is likely to arise.
4. Something that is not drawn on the above diagram is the flow of data between systems. Typically there will be a spaghetti-like flow of bits and bytes between the different areas. What is also not that uncommon is that there is both bifurcation and merging in these flows. For example, some sorts of transactions from Business Unit A may end up in the Marketing database, whereas others do not. Perhaps transactions carried out on behalf of another company in the group appear in Business Unit B’s reports, but must be excluded from the local P&L. The combinations are almost limitless.

   Interfaces can also do interesting things to data, re-labelling it, correcting (or so their authors hope) errors in source data and generally twisting the input to form output that may be radically different. Also, when interfaces are anything other than real-time, they introduce a whole new arena in which dates can get muddled. For instance, what if a business transaction occurred in a front-end system on the last day of a year, but was not interfaced to a corporate database until the first day of the next one – which year does it get allocated to in the two places?

5. Finally, the above says nothing about the costs (staff and software) of maintaining a heterogeneous reporting landscape; or indeed the costs of wasted time arguing about which numbers are right, or attempting to perform tortuous (and ultimately fruitless) reconciliations.

Now the ideal situation is that we move to the following diagram:

This looks all very nice and tidy, but there are still two major problems.

1. A full realisation of this transformation may be prohibitively expensive, or time-consuming.
2. Having brought everything together into one place offers an opportunity to standardise terminology and to eliminate the confusion caused by redundancy. However, it doesn’t per se address the other points made from 2. onwards above.

The need to focus on what is possible in a reasonable time-frame and at a reasonable cost may lead to a more pragmatic approach where the number of reporting and analysis systems is reduced, but to a number greater than one. Good project management may indeed dictate a rolling programme of consolidation, with opportunities to review what has worked and what has not and to ascertain whether business value is indeed being generated by the programme.

Nevertheless, I would argue that it is beneficial to envisage a final state for the information architecture, even if there is a tacit acceptance that this may not be realised for years, if at all. Such a framework helps to guide work in a way that making it up as we go along does not. I cover this area in more detail in both Holistic vs Incremental approaches to BI and Tactical Meandering for those who are interested.

It is also inevitable that even in a single BI system data will need to be presented in different ways for different purposes. To take just one example, if you goal is to see how the make up of a book of business has varied over time, then it is eminently sensible to use a current exchange rate for all transactions; thereby removing any skewing of the figures caused by forex fluctuations. This is particularly the case when trying to assess the profitability of business where revenue occurs at a discrete point in the past, but costs may be spread out over time.

However, if it is necessary to look at how the organisation’s cash-flow is changing over time, then the impact of fluctuations in foreign exchange rates must be taken into account. Sadly if an American company wants to report how much revenue it has from its French subsidiary then the figures must reflect real-life euro / dollar rates (unrealised and realised foreign currency gains and losses notwithstanding).

What is important here is labelling. Ideally each report should show the assumptions under which it has been compiled at the top. This would include the exchange rate strategy used, the method by which transactions are allocated to dates, whether figures are nett or gross and which transactions (if any) have been excluded. Under this approach, while it is inevitable that the totals on some reports will not agree, at least the reports themselves will explain why this is the case.

So this is my take on a single version of the truth. It is both a) an aspirational description of the ideal situation and something that is worth striving for and b) a convenient marketing term – a sound-bite if you will – that presents a palatable way of describing a complex set of concepts. I tried to capture this essence in my reply to the LinkedIn.com thread, which was as follows:

To me, the (extremely hackneyed) phrase “a single version of the truth” means a few things:

1. One place to go to run reports and perform analysis (as opposed to several different, unreconciled, overlapping systems and local spreadsheets / Access DBs)
2. When something, say “growth” appears on a report, cube, or dashboard, it is always calculated the same way and means the same thing (e.g. if you have growth in dollar terms and growth excluding the impact of currency fluctuations, then these are two measures and should be clearly tagged as such).
3. More importantly, that the organisation buys into there being just one set of figures that will be used and self-polices attempts to subvert this with roll-your-own data.

Of course none of this equates to anything to do with truth in the normal sense of the word. However life is full of imprecise terminology, which nevertheless manages to convey meaning better than overly precise alternatives.

More’s Utopia was never intended to depict a realistic place or system of government. These facts have not stopped generations of thinkers and doers from aspiring to make the world a better place, while realising that the ultimate goal may remain out of reach. In my opinion neither should the unlikelihood of achieving a perfect single version of the truth deter Business Intelligence professionals from aspiring to this Utopian vision.

I have come pretty close to achieving a single version of the truth in a large, complex organisation. Pretty close is not 100%, but in Business Intelligence anything above 80% is certainly more than worth the effort.
 

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