Comments on: Four [Social Media] Failures and a Success http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/ Thoughts on the confluence of business, change and technology. Areas covered include business intelligence, cultural transformation, business and IT alignment, business and IT strategy, project execution and social media. Mon, 15 Apr 2013 01:45:36 +0000 hourly 1 http://wordpress.com/ By: Peter Thomas http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8399 Tue, 12 Jul 2011 14:54:34 +0000 http://peterjamesthomas.com/?p=6399#comment-8399 Hi Alison,

Thank you for taking the time to comment.

It sounds like a responsible policy on behalf of SAS.

To be fair to your competitors, some (but by no means all) of the comments were from their partner communities, which must be rather more difficult to control.

All the best

Peter

]]> By: Alison Bolen http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8398 Tue, 12 Jul 2011 14:11:03 +0000 http://peterjamesthomas.com/?p=6399#comment-8398 Great post, Peter. I enjoyed reading this and will be sharing it at some of our upcoming social media workshops at SAS. You ask whether or not it’s a fluke that you’re not seeing SAS schilling products in social media circles. In fact, we’ve made strong efforts to discourage that type of blatent behavior online, because we agree that it’s fruitless. Some of the straight-up marketing slips through on Twitter, to be sure, but in discussion forums where direct questions are asked about solving business problems, we encourage our experts to discuss ways to solve problems, not specific software products.

(p.s. congrats on the socialmedia today pick up. that will bring you some traffic!)

]]> By: Peter Thomas http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8395 Mon, 11 Jul 2011 22:09:55 +0000 http://peterjamesthomas.com/?p=6399#comment-8395 Hi Paul,

I think you are right and that regular is more important than everyday.

Peter

]]> By: paulbarsch http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8394 Mon, 11 Jul 2011 21:58:51 +0000 http://peterjamesthomas.com/?p=6399#comment-8394 Peter – I agree that consistency is important – i.e. no dipping in and out of SM – however I’m not convinced everyday is necessary nor in my case practical. Looking forward to your thoughts.

]]> By: Peter Thomas http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8390 Sun, 10 Jul 2011 20:43:59 +0000 http://peterjamesthomas.com/?p=6399#comment-8390 This post has also been syndicated on SocialMediaToday at:

http://socialmediatoday.com/peterjthomas/316205/four-social-media-failures-and-success

Peter

]]> By: Peter Thomas http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8389 Sun, 10 Jul 2011 12:19:26 +0000 http://peterjamesthomas.com/?p=6399#comment-8389 PS Just noticed that you are from (or live in) PA – my partner’s birth state as well

]]> By: Peter Thomas http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8388 Sun, 10 Jul 2011 12:17:40 +0000 http://peterjamesthomas.com/?p=6399#comment-8388 Thanks for providing the inspiration Ken :-)

Peter

]]> By: Ken Mueller http://peterjamesthomas.com/2011/07/09/four-social-media-failures-and-a-success/#comment-8387 Sun, 10 Jul 2011 12:11:31 +0000 http://peterjamesthomas.com/?p=6399#comment-8387 Hey Peter, I’m glad you found my article on blog traffic useful, and thanks for the link. These are some great examples!

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