Comments on: Marketing Change

By: “Why Business Intelligence projects fail” « Peter Thomas – Award-winning Business Intelligence and Cultural Transformation Expert

Thu, 04 Jun 2009 16:14:42 +0000

[...] A skill that is required in a situation such as the one I found myself in back in 2000 is to be able to lay out your vision and proposals in a way that is logical, compelling, attractive and succinct enough to engage business enthusiasm and engender the confidence of your potential stakeholders. In short you need to be able to sell. Maybe this is not a skill that all IT people have acquired over the years, but it is invaluable in establishing and maintaining project momentum (I cover the latter aspect of this area in three articles starting with Marketing Change). [...]

By: Maureen Clarry stresses the need for change skills in business intelligence on BeyeNetwork « Peter Thomas – Award-winning Business Intelligence and Cultural Transformation Expert

Tue, 12 May 2009 18:14:12 +0000

[...] Marketing Change [...]

By: A review of “The History of Business Intelligence” by Nic Smith « Peter Thomas - Award-winning Business Intelligence and Cultural Transformation Expert

Mon, 30 Mar 2009 18:29:30 +0000

[...] shorts with my partner and have even written a piece aiming to apply Hollywood techniques to Marketing Change. Given this background, I thought that I would treat Nic’s work as art and review it [...]

By: “Gartner sees a big discrepancy between BI expectations and realities” - Intelligent Enterprise « Peter Thomas - Award-winning Business Intelligence and Cultural Transformation Expert

Wed, 11 Mar 2009 12:01:46 +0000

[...] culture requires effort (indeed I have written a series of articles on the subject, starting with this one), however I struggle to see how any BI team could fail to realise this and pay the area due [...]

By: The confluence of BI and change management « Peter Thomas - Award-winning Business Intelligence and Cultural Transformation Expert

Tue, 24 Feb 2009 15:01:59 +0000

[...] have written elsewhere about the importance of marketing, education and follow-up in these areas. It also is important to explicitly recognise that a BI [...]

By: A common-sense approach to BI from Information Management « Peter Thomas - Award-winning Business Intelligence and Cultural Transformation Expert

Tue, 17 Feb 2009 22:15:31 +0000

[...] Marketing Change [...]

By: Sustaining Cultural Change « Peter Thomas - Award-winning Business Intelligence and Cultural Transformation Expert

Mon, 16 Feb 2009 19:46:14 +0000

[...] Marketing Change [...]

By: Peter Thomas

Peter Thomas — Fri, 23 Jan 2009 12:10:52 +0000

Nancy Williams has written an interesting article related to this topic at BeyeNETWORK: http://www.b-eye-network.com/channels/1381/view/8037/

By: Education and cultural transformation « Peter Thomas - Award-winning Business Intelligence and Cultural Transformation Expert

Wed, 17 Dec 2008 17:45:53 +0000

[...] at this seminar elsewhere on this blog (e.g. about the importance of promoting your project in Marketing Change and the strong role to be played by extended business teams in Scaling-up Performance Management). [...]

By: Actionable Information « Peter Thomas - Award-winning Business Intelligence and Cultural Transformation Expert

Mon, 08 Dec 2008 10:45:23 +0000

[...] I have argued that it is helpful to treat the systems (and the change related to them) like products that have to be marketed professionally. The product analogy works equally well in stating that BI needs to address the requirements of its [...]